Gucci Garden Museum 

Under Alessandro Michele’s leadership the ‘Guccification’ phenomenon has sprung into our wardrobes and social media worldwide.


Recently Michele’s new project has led him to redesign the historic Palazzo della Mercanzia in Florence into the Gucci Garden Museum.

Wall decoration

Located just a few steps from the Uffizi Gallery and the Piazza di San Firenze the Gucci Museum is a shrine to the stories and history of the brand founded by Gucci Gucci in 1921.


The Gucci Garden opened its doors last year to coincide with the Pitti Uomo mens fashion trade show in Florence.

Piazza di San Firenze 

The exhibition space is a three-stories high stocked with exclusive and dedicated merchandise sat next to a restaurant helmed by three-Michelin star chef Massimo Botture.

Dress inside the exhibition

Consumers can purchase products that are exclusively designed for the Gucci Garden and not on sale in any other Gucci stores, products such as shoes and bags in unique materials and a one of a kind silk bomber embroidered with the Gucci Garden gothic script.

Gucci Garden store.

On the first and second floors the exhibitio uses clothing, accessories, video installations, artwork, documents and artefacts curated by Alessandro Michele.

TV installation

A homage to the city of Florence throughout the Gucci Garden it also expresses a love of hand-work and craftmanship by hand picking what artefacts will be on display.

Exhibition products

Half of the 8-euro ticket entry will be donated to support restoration projects within Florence city. For students the museum has free entry.